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Brian David Smith
Brian David Smith PhD, BSc (Hons), FCIM, is a Chartered Marketer and an academic researcher, author and advisor in the area of strategic management. His work mostly concerns how firms create and implement competitive strategies in practice.
==Early life and education==
Brian David Smith was born in Hebburn in 1963. Smith's first degree was in Chemistry from Newcastle University (1983). He then spent 5 years working as a research chemist and a further 15 years in marketing management with large pharmaceutical and medical technology companies. He became a qualified marketer in 1989 and served as the first non-academic examiner for the Chartered Institute of Marketing. In 2003, he gained his PhD from Cranfield School of Management. His thesis, supervised by Professor Malcolm McDonald, was entitled ''The Effectiveness of Strategy Making Processes in Medical Markets''.
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